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marketing bullet points

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summary of marketing basics

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Task: 1: Be able to investigate the concept and process of Marketing in your organization ( Sainsbury’s )....................

1.1: Compare alternative definitions of Marketing………………………………

1.2: Identify the main characteristics of a Market oriented organization such as Sainsbury’s……………………………………………………………………….

1.3: Explain the various elements of marketing concept used in Sainsbury’s……

1.4: Identify and assess the benefits and costs of a marketing approach in Sainsbury’s

Task: 2: Be able to explore the concepts of segmentation, tageting and positioning used in your organization (Sainsbury’s)……………………………………………

2.1: Identify and Explain Macro and Micro Environmental factors which influence Marketing decisions in Sainsbury’s…………………………………………………..

2.2: Propose segmentation criteria to be used for two products in different Sainsbury’s outlets……………………………………………………………………………………

2.3: Outline the factors which influence the choice of Targeting strategy in Sainsbury’s.

2.4: Explain how buyers behavior affects marketing activity in two different marketing situations in Sainsbury’s………………………………………………………………….

Task:3: Be able to identify and analyse the individual elements of the extended marketing mix in your company( Sainsbury’s )………………………………………..

3.1: Describe how products are developed to sustain the competitive advantage in Sainsbury’s………………………………………………………………………………….

3.2: Explain how distribution is arranged to provide customer convenience in your Sainsbury’s………………………………………………………………………………….

3.3: Explain how prices are set to reflect Sainsbury’s objectives and market conditions…..

3.4: Illustrate how promotional activity is integrated to achieve marketing objectives in Sainsbury’s…………………………………………………………………………..............

3.5: Analyse the additional elements of the extended marketing mix in Sainsbury’s…........

Task:4: Be able to apply the extended marketing mix to different marketing segments and contexts in your organization …………………………………………

4.1: Recommended marketing mixes for two different segments in consumer markets of Sainsbury’s………………………………………………………………………………..

4.2: Explain the difference between when Sainsbury’s is marketing products and service to organizations rather than consumers………………………………………………......

4.3: Explain how and why international marketing differs from domestic market ……….

Conclusion ……………………………………………………………………………….


References………………………………………………………………………………...


Self evaluation……………………………………………………………………………..



TASK:1: BE ABLE TO INVESTIGATE THE COCEPT AND PROCESS OF MARKETING IN YOUR ORGANISATION (SAINSBURY’s)

1.1: Compare alternative definitions of marketing

Definitions:

Marketing term appeared firstly in United State in the early 20th century and then spread to Europe and Asia. In the meantime, there are many definitions of marketing given by leading organizations and experts in the fields of economy such as: Kotler, CIM, AMA

According to Chartered Institute of Marketing, 2008” The management process which identifies, anticipates and supplies customer requirements efficiently and profitability”

According to American Marketing Association, 2007“Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchange that satisfy individual.”

According to Phillip Kotler, 2003” Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others and organization goals.”

Comparison: All three definitions mention specifics of marketing and given a concept about marketing. One important thing in three definitions mention is that marketing help companies closer with their customers and help them to make profit. ...

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