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Toyota Marketing Management Report

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Downloads to date: N/A | Words: 1585 | Submitted: 28-Mar-2011
Spelling accuracy: 95.0% | Number of pages: 8 | Filetype: Word .doc

Description

Toyota SWOT analysis, analysis of mission and vision statements

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TOYOTA MOTORS

MISSION STATEMENT
“Toyota seeks to create a more prosperous Society through automotive manufacturing…”

VISION STATEMENT
“Toyota aims to achieve long-term, stable growth in harmony with the environment, the global economy, the local communities it serves, and its stakeholders…”

OBJECTIVES

Supporting One Another in Life and Living
We aspire toward the realization of a society in which each individual can live with dignity and hope. To this end, we support efforts to activate the wisdom found in everyday life and to build a good society through mutual support and collaboration among neighbors.
Searching for the Art of Living Better
In today's globalized world, nature is on the verge of crisis, while culture is undergoing a rapid transformation. We wish to contribute to the creation of a beautiful environment and dynamic local culture by nurturing relationships with the people of the world and learning from nature's wisdom, so that everyone can enjoy a compassionate and fulfilling coexistence.
Toward a Fulfilling Future
We support initiatives to enrich the lives and minds of young people, with the aim of fostering the next generation, on whom the future depends. We hope that this will enable the next generation to respect each other's cultures from a broader perspective and to forge a path to the achievement of lasting peace.

SWOT ANALYSIS

Strengths:

New investment by Toyota in factories in the US and China saw 2005 profits rise.
Diversified product range, highly targeted marketing and a commitment to lean manufacturing and quality.
In 2003 Toyota knocked its rivals Ford into third spot, to become the World's second largest carmaker with 6.78 million units. Many are now saying that Toyota may become the largest automaker surpassing General Motors by next year.
Uses marketing ...

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